LAUNDRYCLUB was born from an early
fascination with light, colour and their
endless transformations. At its core lies a
distinctive approach to knitwear — where
colour is not applied, but engineered.
While preparing the space and the looks for the campaign Gold Is My Black, I kept returning to one question:
What does strength feel like — when it is quiet, when it is lived, when it is worn?
A man's workshop became the stage: dust, wood, decisions and repetitions. Into this world, I placed silk and precious merino — fabrics usually associated with softness and intimacy. Where wood and metal rule, glamour becomes insight, not interruption.
Using certified Italian Merino wool and cotton,
all knitwear is produced with a zero-waste,
fully fashioned technique on manual knitting
machines, resulting in precise shapes, lasting
quality, and unmistakable optics.
No two pieces are ever the same.
